AI technology which includes advanced analytics, deep learning, machine learning and other cognitive solutions, is a new digital transformation moving towards successful business in the retail market. Infinite Analysis was founded in 2012 with an intention of becoming the premier AI and personalization engine in retail and e-commerce search. By making use of Natural Language Processing (NLP), Machine Learning and a lot of Predictive analysis, Infinite analysis predicts users behaviour for retail and e-commerce applications. Standard cognition is a software development company based in San Francisco. They use artificial Intelligence technology, that enables consumers to buy and checkout without waiting in line for scan or pay.